branding
branding and your business

Branding is a name, logo, slogan and / or design scheme associated with a product or service.

Developing a professional and recognizable brand image, is possibly one of the most crucial aspects of your marketing.

At Conscious Consultancy Group, our extended team of branding experts have worked with some of the most recognizable names in the world, creating professional and memorable branding in order to drive businesses to their target market.

Book an appointment today to see how we can move your business forward.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services. And it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy too.

A little more thought.

Are you the innovative maverick in your industry? Or the experienced, reliable one?

Is your product the high-cost, high-quality option? Or the low-cost, high-value option?

You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers what and need you to be.

The numbers behind our BRANDING program

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

Understanding local culture
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Awareness
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Brand Building
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